Alyssa Gregory has written an interesting article “How to Create a Better Non-Blog WordPress Site” aimed at website owners who wants to use WordPress for their non-blog site.
Tips include:
Avoid the cost of a custom design
Add or modify content and pages without having any coding experience
Incorporate photos and graphics easily, while being able to modify the size and placement
Bypass the need for a standalone FTP program
Change the theme easily
Use plugins that make advanced functionality easy
Full article: http://blogs.sitepoint.com/2010/12/08/non-blog-wordpress-site/
Articles covering the same subject at:
http://www.bloggingtips.com/2010/03/12/5-tips-for-using-wordpress-for-non-blog-sites/
and
10 WordPress Tips to Make Your Blog Look Like a Website (for Beginners)