This book will take you beyond the basics of WordPress, helping you take full advantage of its rich and powerful features to transform your basic blog into a more advanced and professional blog as quickly and painlessly as possible. You will learn everything you need to know to extend and grow your business blog. You will learn to mange the content including images and videos, which will make your blog more appealing. You’ll also learn how to market and measure the success of your blog using Google web applications and other popular tools. So, if want to transform your business blog to give a kick start to your business this book is for you.
This book deals with using WordPress and third-party tools to manage and optimize your blog, focusing on the business aspects of blogging. It is not an introduction to WordPress and does not cover the basics such as installation or how to post. Most readers will already have an established WordPress blog or will at least be in the advanced stages of planning one.
This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress.
Chapter 1: A Blog Less Ordinary ”What Makes a Great Blog? “ In this chapter we examine different types of business blogs. You will be shown a selection of great business blogs and see what you can learn from them.
Chapter 2: Introducing Our Case Study: ChilliGuru “ You will be introduced to the case study blog and go through the process of developing strategic goals and your blog plan. You will learn that the planning process is important, even if your blog is already up and running.
Chapter 3: Designing Your Blog “ In this chapter you will learn the basics of blog design and work through a brief introduction to HTML and CSS. You will see how easy it is to create your own custom design using the Sandbox theme.
Chapter 4: Images and Video “ Here you will learn some advanced image and video handling techniques.
Chapter 5: Content Is King “ This chapter focuses on techniques and methods for creating the best possible content for your business blog.
Chapter 6: Search Engine Optimization “ This chapter covers some of the most important SEO strategies and how to apply them as well as how to submit your blog to the search engines.
Chapter 7: Supercharged Promotion “ You will learn some advanced blog promotion techniques, including: advanced RSS with FeedBurner; using Internet Explorer 8 Web Slices; submitting to the blog search engines, like Technorati; using social networks, like Facebook and Twitter; using social bookmarks, like Digg and del.icio.us.
Chapter 8: Connecting with the Blogosphere “ You will learn the importance of connecting with other bloggers and playing an active role in the blogosphere to promote your business blog.
Chapter 9: Analyzing Your Blog Stats “ This chapter will teach you how to analyze your blog’s performance using tools like Google Analytics and WordPress.com Stats.
Chapter 10: Monetizing Your Blog “ This chapter introduces a variety of strategies to help you generate revenue from your blog, like using advertising and affiliate programs.
Chapter 11: Managing Growth “ You will learn how to manage the growth of your blog by optimizing it for high traffic and introducing multiple authors by using WordPress MU.
Language : English
Paperback : 356 pages [ 235mm x 191mm ]
Release Date : August 2008
ISBN : 1847195326
ISBN 13 : 978-1-847195-32-6
Author(s) : Paul Thewlis