ActiveCampaign the makers of the most mature and powerful email marketing solution presently available announced the release of an email marketing plugin for the world’s most popular content management solution. The plugin allows WordPress users to take advantage of advanced email marketing features such as personalization, split-testing, and dynamically generated content, all without any knowledge of coding and without any need to modify their WordPress theme.
ActiveCampaign, Inc., developer of the ubiquitous Email Marketing software package, has recently increased its focus on interoperability with other industry standard applications, according to ActiveCampaign CEO Jason VandeBoom. Says VandeBoom, “Integration of third party applications is essential for any modern software product. The ability to easily integrate with applications such as WordPress allow our users to quickly and reliably extend the use of our software while benefiting their end users in the process.”
Integration of third party applications is essential for any modern software product. The ability to easily integrate with applications such as WordPress allow our users to quickly and reliably extend the use of our software while benefiting their end us The Email Marketing WordPress plugin, provided free to all users of the latest version of ActiveCampaign Email Marketing, provides a drag-and-drop solution for adding email list subscription forms into WordPress blogs. Any widgetized WordPress theme can be used, so email list signup forms will be automatically and effortlessly stylized to match the rest of the site.
Since the plugin connects directly to the Email Marketing software’s own settings, users are allowed infinite flexibility in choosing what information to collect from new subscribers. The software handles all technical aspects of the signup process, including sending out double opt-in confirmation emails to ensure valid subscriptions. And because repeated database requests can tax web servers that attract high volumes of traffic, the plugin caches the subscription forms that it downloads from the Email Marketing software for later use.
By using ActiveCampaign Email Marketing to power email campaigns for WordPress sites, webmasters enjoy all the benefits of a full-featured email marketing solution without having to worry about what is going on behind the scenes. “Server administrators appreciate knowing that everything is running on their own servers, and that’s what you get here: content, signup forms, list management, message sending, and statistics are all right there on your own server safe and sound,” says Matt Thommes, a senior programmer at ActiveCampaign, “you don’t want your data locked away on some third-party system.”
Established in 2003, ActiveCampaign, Inc. develops and supports the industry’s leading enterprise software solutions out of its offices in downtown Chicago, Illinois. Products include Email Marketing Software, Survey Software, Knowledge Management Software, Help Desk Software, and Live Chat Software.
ActiveCampaign products are currently in use by more than 40,000 organizations including web designers, web hosts, design firms, small businesses, Fortune 500 companies, and educational institutions. For more information about ActiveCampaign, visit http://www.activecampaign.com.