WordPress Landing Page

Tom Ewer has written a useful article on wpexplorer “How to Build a Landing Page with WordPress from Scratch”.

“A landing page is a web page that’s designed primarily to capture a visitor’s attention and their details—like an email address—via a lead form. They are designed to target a specific audience depending on the product you are marketing.

Landing Page Basics
Specificity: When designing a landing page, be specific about what you offer. You should also know what’s in it for you. For instance, if you offer free info when a user signs up on your landing page, how are you going to benefit?

Benefits: The best marketing lingo can get a visitor’s attention, but if you don’t clearly explain how they are going to benefit, your conversions may be thin. A good landing page must be clear on how the user will benefit from the offer.

Urgency: The wording on your landing page should create a sense of urgency. Explain why a page visitor should take your offer now not later.

Conversion: Now that you’ve grabbed a visitor’s attention and managed to convince them about your great offer, how do they get it? Your landing page must make lead conversion as simple as possible.

Read full article: http://www.wpexplorer.com/wordpress-landing-page/

Landing pages and WordPress plugins: http://premium.wpmudev.org/blog/wordpress-landing-pages/

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