Automattic, the company behind 63 WordPress.com, and Janrain have announced a partnership that will bring social login, profile storage, and user analytics to its premium blogging clients.
Janrain provides social login and user management technologies that allow web publishers to quickly and easy sign up users, understand who they are, identify unique people with multiple profiles, and manage all the data collected from users to create better engagement. With the new capability turned on, a site’s registration and login system will be taken over by Janrain’s functionality.
Regular bloggers on WordPress.com, who reach almost 400 million people and drive 3.8 billion pageviewss each month, will not have access to this new feature.